Resort Pop timeline infographic to launching Direct-to-Consumer category, timeline infographic through R&D phase of 2.5 years leading up to the launch, August 2019. The founder, Matthew Ashburn steps by which a method of trial-by-failure to position as first-mover: Direct-to-Consumer category in the fashion industry, Resort Pop Wear.

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Resort Pop timeline on R&D - Direct-to-Consumer fashion category by Resort Pop

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